Cookie Policy

Effective Date: July 5, 2026

Last Updated: September 4, 2026

This Cookie Policy explains how PreShiftIQ™ ("PreShiftIQ," "we," "us," or "our") uses cookies and similar technologies on preshiftiq.com and app.preshiftiq.com (together, the "Site" and the "Platform"). It should be read alongside our Privacy Policy, which explains how we handle personal information more broadly.

1. What Cookies Are

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, to make them work more efficiently, and to provide information to the site owner. Similar technologies include local storage, session storage, pixels, and tags; throughout this policy, references to "cookies" include these similar technologies where applicable.

2. Cookies We Use

The cookies set on the Site and Platform fall into the following categories:

2.1 Strictly Necessary Cookies

These cookies are required for the Site and Platform to function properly. They cannot be switched off in our cookie banner because the Site and Platform will not work correctly without them. They include:

Session and security cookies set by the Squarespace platform to maintain page state, prevent cross-site request forgery, and protect against malicious activity.

Cookie consent cookies that record your preferences from the cookie banner so we don't prompt you on every page.

Authentication and session cookies set by our authentication provider (Clerk) on the Platform to keep you signed in and secure your account. The Platform cannot function without them.

Payment cookies set by our payment processor (Stripe) during checkout on the Platform, used for fraud prevention and payment session integrity.

Consent and sign-up integrity values stored by the Platform in your browser: psq_consent (the record of your cookie banner choice) and short-lived sign-up values (a return host and a signed sign-up token) that secure account creation on partner-branded domains. These are required for the banner and sign-up to function and cannot be switched off.

2.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Site and the Platform: which pages are viewed, how long visits last, and where traffic comes from. They are set only after you consent via the cookie banner. We currently use:

Squarespace Analytics (first-party) for basic visitor measurement: page views, sessions, referrers, and aggregate device/browser information.

HubSpot for page-view analytics and contact activity on both the Site and the Platform. This records which pages you viewed and, if you later submit a form or otherwise identify yourself to us, associates that page activity with your contact record.

If we add additional analytics tools in the future (for example, Google Analytics 4), we will update this policy and the cookie banner to reflect that change.

2.3 Functional Cookies

Functional cookies remember choices you make to improve your experience, for example, preferred language or display preferences. These are set as needed by the Squarespace platform.

2.4 Marketing and Advertising Cookies

PreShiftIQ™ uses the LinkedIn Insight Tag on the Site. When you consent, it reports to LinkedIn the page you viewed, the page that referred you, your IP address, your device and browser characteristics, and a timestamp. If you are a logged-in LinkedIn member, LinkedIn can associate that activity with your member profile. We use it to measure how our LinkedIn content performs and, with your consent, to build LinkedIn advertising audiences from Site activity so that we can show PreShiftIQ content to relevant audiences on LinkedIn.

The Insight Tag does not load, and no advertising audience is built from your visit, unless you accept analytics cookies through the cookie banner. Choosing Decline All prevents both.

We do not currently use the Meta Pixel or any other third-party advertising network on the Site or the Platform. If that changes, we will update this policy before it takes effect.

2.5 First-Party Attribution Storage

The Platform stores two first-party values in your browser so we know how you found us: psq_arrival (a source label such as the blog post or page that sent you, the referring page, and the landing path) and psq_ref (a referral code when a partner introduced you). These are set only after you consent via the cookie banner, are read only by PreShiftIQ™, and are never shared with third parties. If you create an account, the arrival source and any referral code are recorded with your account so we know how you found us and can compensate referral partners. When you arrive from an AI assistant through our MCP tool surface, the arrival source label carries an mcp- prefix (for example, mcp-claude); it travels this same consented path and creates no additional storage.

3. Third-Party Cookies

Some pages may include embedded content from third-party services (for example, social media icons or external links). These third parties may set their own cookies if you interact with their content. PreShiftIQ™ does not control these cookies; please refer to each third party's privacy policy for details. As of the Last Updated date above, neither the Site nor the Platform embeds third-party video, chat, scheduling, or social feed widgets that set tracking cookies.

4. Your Choices

You have several ways to control cookies:

Cookie banner. When you first visit the Site or the Platform, you may Accept All or Decline All, and on the Site, Manage Cookies to choose which non-essential categories to allow. You can revisit your choices at any time using the cookie settings link in the footer on the Site, or the Cookie settings control on your Account page on the Platform. Analytics cookies, including those set by HubSpot and the LinkedIn Insight Tag, are not loaded until you accept them.

Browser settings. Most browsers allow you to view, delete, and block cookies. Doing so may affect Site and Platform functionality.

Do Not Track. We do not currently respond to Do Not Track browser signals, as no consistent industry standard exists.

5. International Users

If you are visiting the Site from the European Economic Area, the United Kingdom, or another jurisdiction with similar requirements, non-essential cookies are not set until you provide affirmative consent through the cookie banner. If you are visiting from California or another U.S. state with consumer privacy laws, you may exercise the rights described in our Privacy Policy.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes to the Site, the Platform, the technologies we use, or applicable law. The "Last Updated" date at the top of this policy indicates when it was most recently revised. Material changes will be reflected in the cookie banner.

7. Contact

Questions about this Cookie Policy or how we use cookies can be directed to:

PreShiftIQ™

Email: info@preshiftiq.com

Web: preshiftiq.com